Ignore Everybody: And 39 Other Keys to Creativity (CD-Audio)

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ITEM#: 12092978

Hugh MacLeod, who worked as an advertising copywriter for more than a decade while developing his skills as a cartoonist and pundit, is the author of the blog Gaping Void.

William Dufris has been nominated nine times as a finalist for the APA's prestigious Audie Award and has garnered tweny-one Earphones Awards from AudioFile magazine, which also named him one of the Best Voices at the End of the Century.
When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog—gapingvoid.com—and a reputation for pithy insight and humor, in both words and pictures.

MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?

Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example:

—Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.

—If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.

—Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.

—The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.

After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

Specs

ISBN 9781400113392
Genre BUSINESS & ECONOMICS / Motivational
Format CD-Audio
Publisher Date 2009-08-03 00:00:00.0
Publisher Tantor Media Inc
Copyright Year 2009
Height 5.25 in
Wdth 6.5 in
Thickness 1.25 in
Unit weight 0.25 lb
Language English
Subtitle And 39 Other Keys to Creativity
Volume Number 2
Edition Detail Unabridged
Audience General/trade
Authors Macleod, Hugh

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