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Martin Eisenstadt has a knack for making headlines, which is a surprising talent for someone who does not actually exist. The brainchild of filmmakers Dan Mirvish and Eitan Gorlin, Eisenstadt is a fake political pundit who used up 14 minutes of his fame in 2008 when he was reported by several news agencies as the source behind various rumors which had supposedly emerged from the McCain campaign, including the story that Sarah Palin thought that Africa was a country, rather than a continent. In this faux memoir, Eisenstadt reveals that he has been making political mischief since the 1980s, when he helped to develop the Willie Horton commercial which sank Michael Dukakis`s campaign. Eisenstadt`s more recent activities include trying to build casinos in the Green Zone in Iraq, founding a think tank named after presidential dud Warren Harding, and being captured by Somali pirates.
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