Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (Paperback)
 
Submit
Save for Later
Want to know when you'll get it? Go

What is “Estimated Delivery Date?”

This is an approximate delivery date and is not a guarantee. Delivery estimates are available only for select items to be delivered in the contiguous United States, excluding APO/FPO addresses and PO boxes. Your final shipping cost will be available at checkout.

OverstockTM Store Credit Card

6 or 12 Month Special
Financing Available
No Payments & No Interest on orders over
$150 if you pay in full within 6 months.
Learn More ›
No Payments & No Interest on orders over
$150 if you pay in full within 6 months.
Learn More ›

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (Paperback)

Edition 4
Overall Rating Rating 4.8  |  4 reviews  |  Write a review
Today $8.43
Item #: 10471705
    When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson......more

People Who Viewed This Viewed

Sponsored Links What's This?

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinsonís philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneurís marketing bible -- and the book every small-business owner should have on his or her shelf.

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Author:
Levinson, Jay Conrad
Genre:
BUSINESS & ECONOMICS / Marketing / General
Audience:
General/trade
Edition:
4
Edition Detail:
Updated, Expanded
Format:
Paperback
Pages:
368
Language:
English
Publisher:
Mariner Books
Publish Date:
05/22/2007
Copyright Year:
2007
ISBN:
9780618785919
Height:
9.0 in
Wdth:
6.0 in
Thickness:
0.75 in
Unit weight:
1.0 lb
Was this product information helpful?
Thank you for your feedback.
 
 
 
Thank you. Your feedback will help us create the best experience for our customers.

Showing 4 most recent reviews on this product.

  • 5 Stars 3
  • 4 Stars 1
  • 3 Stars 0
  • 2 Stars 0
  • 1 Stars 0
  • Great Book

    Book is great, Price is great and Overstock is great. I appreciate the great quality of books and the affordable prices. If you want good ideas for Marketing buy this book. Only downside is that it took a little too long to receivce it, but besides that. Great all around.

    • Would you recommend this to a friend? Yes
  • Good ideas for small business marketing

    This book has lots of good marketing ideas for small businesses. I haven't tried all of the ideas yet, but it has given me a place to start. Recommended.

    • Would you recommend this to a friend? Yes
  • Read This Book!

    ...If you have any goals in marketing no matter your budget, put to practice the 16 techniques thoroughly explored in this Informational Bedtime Business read will benefit your profit growth dramatically, this book was originally released the year I was born [details left out for the curious] and this 4th edition which is standard college level reading at some Universities was just released for 2007, so I wanted to see what has changed I first read this book when I was 15, and a few things are different from that edition but I am certainly glad the new one is a part of my collection...

    • Would you recommend this to a friend? Yes
  • the small business marketing guru

    jay conrad levinson's repuation speaks for itself. this book is a must-read for anyone considering starting their own business. the book offers great and innovative marketing strategies to maximize profits, but imparts a mentality of entrapreneuralism (sp) as well.

    • Would you recommend this to a friend? Yes
View All Most Recent Reviews

Product Q&A

Ask a Question

Be the first to ask a question about this product.
Shipping:

This item will be delivered to you via USPS Trackable Media Mail or UPS Mail Innovations and will take from 2 days to 3 weeks from the time the item leaves our warehouse. *

Standard Return Policy:

Items must be returned in new or unused condition and contain all original materials included with the shipment. More details

FINAL SALE EXCLUSION: Items marked as FINAL SALE are not returnable unless the problem you experience is the result of our error.

* For your safety, some orders go through our loss prevention department. If we select your order for this process, we will immediately notify you that there may be up to a 3-day delay on your order.

** Most Oversize orders are delivered within 1-4 weeks. Some orders may take 6 weeks to be delivered.

Buy Now with Bitcoin Learn More