Grinding It Out: The Making of McDonald's (Paperback)

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ITEM# 3020372
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    Grinding It Out: The Making of McDonald's (Paperback)
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    ITEM#: 3020372

    Rac Kroc (1902-1954) was a businessman, generally credited with building the McDonald's restaurant chain into one of the successful corporations in the world.

    Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.

    But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.

    Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.

    Specs

    Dimensions 8.0x6.0x1.0
    ISBN 9780312929879
    Genre BUSINESS & ECONOMICS / Entrepreneurship
    Format Paperback
    Pages 218
    Publisher Date 1990-07-01 00:00:00.0
    Publisher St Martins Pr
    Copyright Year 1987
    Height 6.75 in
    Wdth 4.25 in
    Thickness 1.0 in
    Unit weight 0.25 lb
    Language English
    Subtitle The Making of McDonald's
    Audience General/trade
    Authors Kroc, Ray

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    • Invaluable

      My wish is to open a McDonald's franchise in the coming future. I thought it would be inspiring to read Ray Croc's story and how he became such an icon in the franchising business. I am very impress with his tenacity and determination and his willingness to sacrifice so much in order to become successful. I love this book and I am going to read it again. It is very inspiring.

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