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Grinding It Out: The Making of McDonald's (Paperback)

Overall Rating Rating 5  |  1 reviews  |  Write a review
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Item #: 3020372
    Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded......more

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Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.

But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.

Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.

Author:
Kroc, Ray
Genre:
BUSINESS & ECONOMICS / Entrepreneurship
Audience:
General/trade
Format:
Paperback
Pages:
218
Language:
English
Publisher:
St Martins Pr
Publish Date:
07/01/1990
Copyright Year:
1987
ISBN:
9780312929879
Height:
6.75 in
Wdth:
4.25 in
Thickness:
1.0 in
Unit weight:
0.25 lb
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    My wish is to open a McDonald's franchise in the coming future. I thought it would be inspiring to read Ray Croc's story and how he became such an icon in the franchising business. I am very impress with his tenacity and determination and his willingness to sacrifice so much in order to become successful. I love this book and I am going to read it again. It is very inspiring.

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    • Would you recommend this to a friend? Yes

    sistaj from Brooklyn, New York, Sep 24, 2013

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