Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Ad... (Paperback)
 
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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Ad... (Paperback)

Overall Rating Rating 4  |  1 reviews  |  Write a review
Today $15.70
Item #: 11382427
Moderate Sellout Risk
    From the Publishers Weekly review:
    "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "......more

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From the Publishers Weekly review:
"Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "

Daniel C. Esty is the Hillhouse Professor at Yale University and Director of the Center for Business and the Environment at Yale (www.yale.edu/CBEY). Author or editor of nine books and dozens of articles, Dan is one of the world's leading corporate environmental strategy experts with twenty years of experience working with companies of all sizes and across many industries worldwide. He served as a senior official at the U.S. Environmental Protection Agency in the early 1990s and is presently Chairman of Esty Environmental Partners (www.EstyEP.com).

Andrew S. Winston advises some of the world's leading companies on how to profit from environmental thinking. He is also a highly respected and dynamic speaker, exploring the business benefits of going green with audiences around the world. Andrew's earlier career included corporate strategy at Boston Consulting Group and management positions in marketing and business development at Time Warner and MTV. See www.andrewwinston.com for more information.

Author:
Esty, Daniel C.
Genre:
BUSINESS & ECONOMICS / Strategic Planning
Audience:
General/trade
Edition Detail:
Revised, Updated
Format:
Paperback
Pages:
380
Language:
English
Publisher:
John Wiley & Sons Inc
Publish Date:
01/09/2009
Copyright Year:
2009
ISBN:
9780470393741
Height:
9.0 in
Wdth:
6.0 in
Thickness:
1.0 in
Unit weight:
1.32 lb
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  • CEO Geared

    Green to Gold is a good book as long as you understand that it is geared toward a specific audience. Don't purchase this book with hopes of building your small business, because it lacks in a few areas that in my opinion are necessary for small business success. These areas include community involvement, taking local initiative, social justice issues, and whole systems thinking.That being said, there are some great first steps towards sustainability explained in this book. And as long as the reader understands that the book was written for CEOs of large corporations, there is a lot that can be taken from the authors' findings.

    • Would you recommend this to a friend? Yes
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