Google Adwords for Dummies (Paperback)

The Rewards Program that Pays for Itself
  • EARN 5 to 40%
    Earn 5% in Club O Rewards on every order & up to 40% on select items.
  • FREE SHIPPING Every Order, Every Day*
    No matter how big or small, your order always ships for free.
  • VIP ACCESS
    Dedicated customer service and early access to exclusive deals.
  • RISK FREE
    Club O pays for itself, or we make up the difference
Today: $19.07
High Sellout Risk
ITEM# 13719480
  • Delivery Estimate

    Select a Product Option to view shipping

    • Product Alerts

      Stay in the know! Choose which alerts you’d like to receive on this product.

    Google Adwords for Dummies (Paperback)
    CHOOSE A LIST
    • Wishlists
    • Save for Later

    The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated!

    Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your bu...

    Details

    ITEM#: 13719480

    Howie Jacobson is an Internet marketing strategist who specializes in helping clients succeed with Google AdWords. Joel McDonald is a Google AdWords consultant and popular conference speaker. Kristie McDonald is a Google AdWords Certified Professional and a strategic marketing consultant. Howie, Joel and Kristie are partners at the online marketing firm Vitruvian, found at www.VitruvianWay.com.

    The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated!

    Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.

    • Boasts approximately 85 percent updated or new content
    • Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more
    • Incorporates changes to the AdWords interfaces
    • Shares best practices in split testing, opt-in landing page structure, and ad group structure
    • Reviews new, free tools included in AdWords as well as new and improved third-party tools

    With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!

    Specs

    ISBN 9781118115619
    Genre COMPUTERS / Internet / General
    Format Paperback
    Pages 404
    Publisher Date 2011-12-06 00:00:00.0
    Publisher For Dummies
    Copyright Year 2012
    Height 9.25 in
    Wdth 7.5 in
    Thickness 1.25 in
    Unit weight 1.4 lb
    Language English
    Series Name For Dummies
    Edition Number 3
    Audience General/trade
    Authors Jacobson, Howie

    Product Reviews

    Questions & Answers

    Yay! Be the first to ask a question about this product.
    Get your product questions answered right here.
    Guidelines

    Shopping Tips & Inspiration

    Shipping & Returns

    Shipping:

    This item will be delivered to you via USPS Trackable Media Mail or UPS Mail Innovations and will take from 2 days to 3 weeks from the time the item leaves our warehouse. *

    Standard Return Policy:

    Items must be returned in new or unused condition and contain all original materials included with the shipment. More Details

    FINAL SALE EXCLUSION: Items marked as FINAL SALE are not returnable unless the problem you experience is the result of our error.

    * For your protection, all orders are screened for security purposes. If your order is selected for review, our Loss Prevention Team may contact you by phone or email. There may be a two business day delay to process your order.

    ** Most Oversize orders are delivered within 1-4 weeks. Some orders may take 6 weeks to be delivered.