Each page has simple pictures with word labels. Open book cover and find a bucket w/sand, shovel, smiley flower-thing with label "sand toys" on one page and duck and butterfly with label "ducky" on the next page. Turn the page choosing one (or both) of two flower petals you see sticking out of book and see a ball and that butterfly again with label "ball" on one page and a doll in a push-wagon-style carriage with the label "carriage" on the next. Use the flower petals on that page to turn it and find a bunny with the label "bunny" on one page and a doll with that butterfly and the label "doll" on the other page. Turn the page with more petals and see an emergency vehicle with the label "car" on one page and on the other page you'll see three blocks (of different colors and with different patterns/pictures on each) and that butterfly again with the label "blocks" and the sentence, "Good morning, baby!" Flip that page to find that butterfly flying away past some pretty daisys on the back cover.
The description on the back cover states, "Busy babies need lots of play. Our glittering butterfly leads the way to all the toys a baby could want--sand toys, a doll, some blocks, and more."
The pictures are drawings, not real life photos. They are easy to identify and lead to fun play with baby. It is a small board book (fits in my hand when my fingers are outstretced) so it fits nicely in a bag for travel! The petals that stick out make it easy to turn the pages. The cover has no petals attached to it. The three pages you turn and the back cover each have two petals attached at different points on the edge of the page so that when the book is closed, all the petals are aligned nicely to make the book look like a flower (8 petals in all). Also, the book looks like a flower growing upward, but it is read with the flower on its side (the petal part of flower would point toward readers left and the top of the flower would point to the readers right. Not a big deal . . . it is fun for my one-year-old!