Fish! is one of those books that is both simple and very deep at the same time. Could there be a worse place to work than a fish market? Imagine what you smell like at the end of the day? The cold, the slime, cutting yourself on fins and knives . . . and to have a group of employees and managers decide that they would have fun with it? To become world famous? If you're looking to change the attitude in your work environment . . . this is the book! We've made it part of our vocabulary!