Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, S... (Hardcover)

Today: $24.98
Out of stock
ITEM# 13493523

    Enter your e-mail address, we will notify you if it comes back in stock.

The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE G...

Details

ITEM#: 13493523

Barry Barnes is a professor at Nova Southeastern University in Florida.
The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including:

-Creating and delivering superior customer value
-Incorporating and establishing a board of directors early on
-Founding a merchandising division
-Giving away your product for free to increase demand

Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation" -- the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD will show you how they did it -- and what your business can learn from their long, strange trip.

Specs

ISBN 9780446583794
Genre BUSINESS & ECONOMICS / Marketing / General
Format Hardcover
Pages 222
Publisher Date 2011-11-02 00:00:00.0
Publisher Business Plus
Copyright Year 2011
Height 8.75 in
Wdth 5.75 in
Thickness 1.0 in
Unit weight 0.8 lb
Language English
Subtitle The Ten Most Innovative Lessons from a Long, Strange Trip
Audience General/trade
Authors Barnes, Barry

Product Reviews


5 Stars
0
4 Stars
1
3 Stars
0
2 Stars
0
1 Stars
0
  • Gave as gift

    Gave as a gift to a Grateful Dead fan, who is also a business owner. He loves it.

    Read More

Questions & Answers

Yay! Be the first to ask a question about this product.
Get your product questions answered right here.
Guidelines

Shopping Tips & Inspiration

Shipping & Returns

Standard Return Policy:

Items must be returned in new or unused condition and contain all original materials included with the shipment. More Details

FINAL SALE EXCLUSION: Items marked as FINAL SALE are not returnable unless the problem you experience is the result of our error.

* For your protection, all orders are screened for security purposes. If your order is selected for review, our Loss Prevention Team may contact you by phone or email. There may be a two business day delay to process your order.

** Most Oversize orders are delivered within 1-4 weeks. Some orders may take 6 weeks to be delivered.