Essential Law for Marketers (Paperback)
 
Submit
Save for Later
Want to know when you'll get it? Go

What is “Estimated Delivery Date?”

This is an approximate delivery date and is not a guarantee. Delivery estimates are available only for select items to be delivered in the contiguous United States, excluding APO/FPO addresses and PO boxes. Your final shipping cost will be available at checkout.

OverstockTM Store Credit Card

6 or 12 Month Special
Financing Available
No Payments & No Interest on orders over
$150 if you pay in full within 6 months.
Learn More ›
No Payments & No Interest on orders over
$150 if you pay in full within 6 months.
Learn More ›

Essential Law for Marketers (Paperback)

Edition 2
Today $29.60
1% off - Amazon $29.86
Item #: 13828503

    Targeting export-oriented companies planning to market and sell to Europe, Essential Law for Marketers makes the potential minefield of EU and UK laws comprehensible, and looks at English and European Union core legal principles as they impact the ......more

People Who Viewed This Viewed

Sponsored Links What's This?


Targeting export-oriented companies planning to market and sell to Europe, Essential Law for Marketers makes the potential minefield of EU and UK laws comprehensible, and looks at English and European Union core legal principles as they impact the business of sales and marketing in a way that is rarely present in standard legal books on the market.

Without jargon, Ardi Kolah-- global marketing expert and holder of an international master's degree in law--covers: the typical type of contracts and agreements in sales and marketing; how to make statements in sales and marketing to ensure compliance with current EU and UK practice; legal barriers to market entry including intellectual property rights; legal requirements for sales and marketing activities; using the law as a weapon for competitive sales with tools such as comparative advertising and product placement on television; direct marketing and direct selling also discussing regulations that affect data protection; the EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and the risks involved, and the web of complex legal issues that affect sponsorship and hospitality.

The book doesn't assume any previous legal knowledge, expertise or experience, making it an essential reference to marketers planning sales and marketing campaigns within the EU.

Ardi Kolah is an accomplished author and speaker on sales & marketing and is ranked as one of the top 50 marketing gurus in the world by the Chartered Institute of Marketing alongside Philip Kotler, Seth Godin, Malcolm Gladwell, and Martin Lindstrom. Throughout his career, he has worked extensively with small and medium sized businesses to enhance results from their sales and marketing activities. He is an Advisor to the UK Government’s Business Secretary of State and has also worked with the BBC as a producer/reporter on news and current events.

Author:
Kolah, Ardi
Series Title:
Guru in a Bottle
Genre:
BUSINESS & ECONOMICS / Marketing / General
Audience:
Professional and scholarly
Edition:
2
Format:
Paperback
Pages:
362
Language:
English
Publisher:
Kogan Page Ltd
Publish Date:
02/28/2013
Copyright Year:
2013
ISBN:
9780749464509
Height:
9.5 in
Wdth:
6.75 in
Thickness:
1.0 in
Unit weight:
1.22 lb
Was this product information helpful?
Thank you for your feedback.
 
 
 
Thank you. Your feedback will help us create the best experience for our customers.

There are currently no product reviews for this product.

Be the first to write a review

Overstock.com values your opinion. Please take a moment and share what you like or don't like about a product.

Product Q&A

Ask a Question

Be the first to ask a question about this product.
Shipping:

This item will be delivered to you via USPS Trackable Media Mail or UPS Mail Innovations and will take from 2 days to 3 weeks from the time the item leaves our warehouse. *

Standard Return Policy:

Items must be returned in new or unused condition and contain all original materials included with the shipment. More details

FINAL SALE EXCLUSION: Items marked as FINAL SALE are not returnable unless the problem you experience is the result of our error.

* For your safety, some orders go through our loss prevention department. If we select your order for this process, we will immediately notify you that there may be up to a 3-day delay on your order.

** Most Oversize orders are delivered within 1-4 weeks. Some orders may take 6 weeks to be delivered.

Buy Now with Bitcoin Learn More