Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)

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ITEM#: 14214048

Alina Wheeler is a branding consultant and author. Her business is managing perception, her service is strategic imagination, and her passion is branding. She uses an engaging process to achieve brand clarity, revitalize brands, and re-energize collaborators. Designing Brand Identity has been translated into Chinese, Korean, Polish, Portuguese, Russian, and Vietnamese. Wheeler has also coauthored Brand Atlas: Branding Intelligence Made Visible.

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Specs

ISBN 9781118099209
Genre DESIGN / Graphic Arts / General
Format Hardcover
Pages 326
Publisher Date 2012-11-06 00:00:00.0
Publisher John Wiley & Sons Inc
Copyright Year 2013
Height 11.25 in
Wdth 8.75 in
Thickness 1.0 in
Unit weight 2.8 lb
Language English
Subtitle An Essential Guide for the Whole Branding Team
Edition Number 4
Audience Professional and scholarly
Authors Wheeler, Alina

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