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Content is Currency: Developing Powerful Content for Web and Mobile (Paperback)

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ITEM# 13702673
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    Content is Currency: Developing Powerful Content for Web and Mobile (Paperback)
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    ITEM#: 13702673

    In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. Drawing on the latest research, ideas, and case studies in content marketing, you will learn: • What types of content best suit your specific business, market, and industry • How key content tactics influence search engine rankings and sales conversion • How to leverage social media to connect with your target market • How to merge the many elements of your web presence Don't lose your target audience to the millions of online search results, or allow them to click away because your content doesn't engage. Let Content is Currency teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.


    ISBN 9781857885736
    Genre BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
    Format Paperback
    Pages 264
    Publisher Date 2012-01-16 00:00:00.0
    Publisher Nicholas Brealey Intl
    Copyright Year 2011
    Height 9.0 in
    Wdth 6.0 in
    Thickness 0.75 in
    Unit weight 0.8 lb
    Language English
    Subtitle Developing Powerful Content for Web and Mobile
    Audience General/trade
    Authors Wuebben, Jon

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