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Kivi Leroux Miller is the founder of Nonprofit Marketing Guide.com and the author ofThe Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause from Jossey-Bass. Through training, coaching, and consulting, Kivi helps nonprofits develop and execute smart, savvy marketing and communications strategies.
Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?
In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.
This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
|Genre||BUSINESS & ECONOMICS / Nonprofit Organizations & Charities|
|Publisher Date||2013-09-03 00:00:00.0|
|Publisher||Jossey-Bass Inc Pub|
|Unit weight||1.52 lb|
|Subtitle||A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money|
|Series Name||The Jossey-Bass Nonprofit Guidebook Series|
|Series Volume Number||20|
|Authors||Leroux Miller, Kivi|
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