Always $2.95 SHIPPING on your entire order.

*Excludes AK, HI, and int'l

Loading...

Save for Later
Earn $0.51 in Club O Dollars™ + Free Shipping
Accept terms & add Club O to cart for $19.95
Club O will be added to cart!

0% Intro APR*

Learn More

Buyology (Paperback)

Truth and Lies About Why We Buy

Today $10.10
1% off - Amazon $10.20
Item #: 12047225
    In BUYOLOGY: TRUTH AND LIES ABOUT WHY WE BUY, marketing consultant Martin Lindstrom presents the findings from a three-year study of 2,000 volunteers who allowed themselves to be tested with functional Magnetic Resonance Imaging (fMRI), a brain scan wh......more

People Who Viewed This Viewed

In BUYOLOGY: TRUTH AND LIES ABOUT WHY WE BUY, marketing consultant Martin Lindstrom presents the findings from a three-year study of 2,000 volunteers who allowed themselves to be tested with functional Magnetic Resonance Imaging (fMRI), a brain scan which measures blood flow to areas of the brain, while they were exposed to advertisements, brands, logos, and products. The decision to buy takes place not as a rational process but deep in our subconscious minds. Successful marketers reach us at this level by engaging our senses, including smell and hearing; tying us to their brands by associating them with powerful and attractive people; and encouraging rituals, like eating the filling of an Oreo cookie first. Lindstrom advises McDonald`s, Procter & Gamble, Microsoft, The Walt Disney Company, and other major companies.

Author:
Lindstrom, Martin
ISBN:
9780385523899
Format:
Paperback
Pages:
254
Publish Date:
02/02/2010
Publisher:
Crown Pub

Portions copyright 2005 Muze Inc. All rights reserved.

Was this product information helpful?
Yes No
Thank you for your feedback.
 
 
 
Thank you. Your feedback will help us create the best experience for our customers.

There are currently no product reviews for this product.

Be the first to write a review

Overstock.com values your opinion. Please take a moment and share what you like or don't like about a product.

Product Q&A

Ask a Question

Be the first to ask a question about this product.
  • Through extensive and expensive research, Lindstrom provides an adequate primer on what neuroscience studies can tell society--particularly marketers--about how selling (and more important, buying) works. Whether considering the roles of sex, religion, product placement or contradictions in consumer habits between what they say and what they do, Lindstrom explores how brain-scan studies reveal an avalanche of information about what works and what doesn't. Though the information is intriguing, Lindstrom's disregard for the potential abuses of such information (such as marketers purposely manipulating people to buy products that are harmful, of which there is a proven track record) makes his enthusiasm suspect. Don Leslie provides a good voice for nonfiction material, using a congenial tone with good emphasis to keep the listeners engaged. His gentle but deep voice creates the impression of an older person imparting knowledge upon the youth, which may also lend some authority to the text. A Doubleday hardcover. (Oct.) (c) Copyright PWxyz, LLC. All rights reserved
    ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
  • Shipping:

    This item will be delivered to you via USPS Trackable Media Mail or UPS Mail Innovations and will take from 2 days to 3 weeks from the time the item leaves our warehouse. *

    Standard Return Policy:

    Items must be returned in new or unused condition and contain all original materials included with the shipment. More details

    FINAL SALE EXCLUSION: Items marked as FINAL SALE are not returnable unless the problem you experience is the result of our error.

    Expedited Shipping:

    We offer Next Day, 2 Day, and 3 Day shipping for most items. Expedited shipping is not available for items being shipped to PO Boxes or APO/FPO destinations. For more information on this please view our Expedited Shipping page.
    More details

    * For your safety, some orders go through our loss prevention department. If we select your order for this process, we will immediately notify you that there may be up to a 3-day delay on your order.

    ** Most Oversize orders are delivered within 1-4 weeks. Some orders may take 6 weeks to be delivered.

    Product Tags

    Help us describe this product

    Type your tag below and press enter or comma.

      • Example Tags:
      • bedroom
      • king size
      • sheets
      • duvet cover
      • queen size

      People Who Viewed This Viewed

      Download MyCurrent
      Hate interrupting work to catch up on social media?
      Let myCurrent stream your news feed directly to a stock ticker on your desktop.
      Be productive, stay connected.