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Blood Feud is the electrifying true tale of Big Pharma`s power, regulatory weakness, and the terrifying vulnerability of millions of innocent patients.
THE PLAYERS
The Drug: Procrit
An anti-anemia drug, this miraculous blood booster was one of the first biotech blockbusters. Developed by Amgen and licensed to a Johnson & Johnson company, the drug was sold by the two companies under the brand names Procrit, Epogen, and Arenesp.
The Underdog: Mark Duxbury, Drug Salesman
Duxbury was the gung-ho salesman for the new biotech division of J&J, an irrepressible character full of jokes. In the early 1990s, he set out to spread the benefits of Procrit, and became a true believer and top seller. But he and his peers were told to steal business from J&J`s partner, Amgen. Then came the marketing studies, the off-invoice rebates, doctor payments, and off-label claims. Duxbury tried to stop some of these ruthless programs, but was fired on trumped-up charges. He tried anything to warn the public: testifying in a secret arbitration, joining a class action effort, and filing a whistleblower suit. But he was thwarted at nearly every turn-until the surprising end.
The Best Friend: Dean McClellan, Drug Legend
Dean McClellan was Duxbury`s friendly rival. He tried to beat his buddy`s record and wound up selling $170 million worth of the drug, becoming a legend. When Duxbury got fired, McClellan tried to distance himself. But as news of Procrit`s deadly power started to surface, McClellan agreed to hand over thousands of damning documents and help his friend blow the whistle on J&J.
The Crusader: Jan Schlichtmann, Esq.
Remember Jan Schlichtmann, protagonist of the best-selling book and Oscar nominated movie, A Civil Action. When her learned of Duxbury`s mission, he felt the old fire rising in his belly and signed on. Now, he`s gambling on yet another long shot, trying to
Portions copyright 2005 Muze Inc. All rights reserved.
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