Blink: The Power Of Thinking Without Thinking (Hardcover)
 
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Blink: The Power Of Thinking Without Thinking (Hardcover)

Overall Rating Rating 5  |  3 reviews  |  Write a review
Today $25.95
Item #: 3284177
    In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices ......more

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In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

Malcolm Gladwell is a staff writer for The New Yorker. He was formerly a business and science reporter at the Washington Post.

Author:
Gladwell, Malcolm
Genre:
PSYCHOLOGY / Cognitive Psychology
Audience:
General/trade
Format:
Hardcover
Pages:
277
Language:
English
Publisher:
Little Brown & Co
Publish Date:
01/11/2005
Copyright Year:
2005
ISBN:
9780316172325
Height:
8.5 in
Wdth:
5.75 in
Thickness:
1.0 in
Unit weight:
0.8 lb
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  • You won't blink reading this book

    This book about split decisions will entertain you from cover to cover. Don't think too long about this one, but it, read it, now.

    • How did the image on site compare with the actual product? accurate
    • How accurate was the on site description of the product? accurate
    • Please tell us about the quality of the product. high quality
    • Would you recommend this to a friend? Yes
    Flag

    marsattacks28 from Los Angeles, Apr 26, 2012

  • makes you think

    An excellent read, quick, entertaining, and fascinating.

    • Would you recommend this to a friend? Yes
    Flag

    kjgici from Portland, OR, Sep 13, 2006

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