Honey Parker has spent her career as an Art Director, Copywriter and Creative Director for just about every big advertising agency you can name. She was a Vice President at the iconic Grey Advertising in New York before becoming an in-demand gun-for-hire on both coasts. Honey has worked on such big brands as Honda, Acura, Lexus, Parker Bros., DirecTV, UNICEF, Hotwire, Yoo-Hoo and Partnership For A Drug-Free America.
Blaine Parker is a national-award-winning copywriter who has spent much of his life toiling in small business obscurityand loving it. A former Creative Director for the Salem Communications radio network in Los Angeles, Blaine has spent much of his career bringing big-advertising sensibilities to small business marketing. He is also a voiceover performer who can be heard on radio and TV commercials for brands of all sizes from New York To California.
Go ahead. Ask 10 people what branding is. Youll get 10 different answers. Mainly, those answers will be about things like logos, colors, fonts, jingles, or ads. The only apparent truth: Branding is the single most misunderstood concept in American marketing.
But for the businesses who understand brand, life becomes much easier---and much more profitable.
If you have a business and think your business has a brand, "Billion-Dollar Branding" will make you think again. "Billion-Dollar Branding" will shake the very foundations of everything you thought you knew about branding, rattle it around, and dump it down in front of you to be reassembled into the basis for pulverizing your competition.
Or, at the very least, make it easier to advertise your business, win friends, and influence prospects.
No matter the size of your business, whether theres one employee or one hundred, "Billion-Dollar Branding" has down-to-earth, actionable advice for your marketing. Drawing from examples as wide ranging as McDonalds and Motel 6, Andrew Dice Clay and Jeff Foxworthy, Dennys and the Disney Concert Hall, and various small businesses youve never heard of, "Billion-Dollar Branding" gets down to the business of branding---and offers a few laughs along the way. (Besides being career advertising professionals, both the authors have competed in the business of stand-up comedy. Its sometimes difficult to get them to behave.)
No matter what kind of advertising you do for your business, whether youre a social media maniac or a hard-core, dyed-in-the-wool Direct Response fiend, or you insert a homemade flyer into your local paper once a month, "Billion-Dollar Branding" wants you to find your juicy center.
Get this book. Get branding. Get more business. Or dont. The choice is yours.