Representing its most thorough revision ever, the Betty Crocker Cookbook, 11th Edition includes hundreds of new recipes, three new chapters, and icons that showcase how we cook t......more
Representing its most thorough revision ever, the Betty Crocker Cookbook, 11th Edition includes hundreds of new recipes, three new chapters, and icons that showcase how we cook todayfaster, healthier, and with many more flavors.
New features celebrate the book's expertise and heritage with repertoire-building recipe lessons and fresh twists on American classics. With nearly 1,100 gorgeous new photos and 1,500 recipes, as well as invaluable cooking guidance,The Big Red Cookbook is better and more comprehensive than ever before. The book features:
With 65 million copies sold and still going strong, the Betty Crocker Cookbook, 11th Edition is the one kitchen companion every home cook needs.
With more than 63 million cookbooks sold since 1950, Betty Crocker is the name readers trust for reliable, tasty, easy-to-prepare recipes and great ideas. For over 75 years, Betty Crocker has provided advice to millions of Americans through cookbooks, magazines, radio, and television. With cooking literacy at an all-time low and Betty Crocker's high brand recognition (100% consumer awareness), this book is the perfect partnership to capture the targeted young audience of inexperienced cooks who need a trusted teacher to build their kitchen.
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