"A TRUSTED CLASSIC MADE NEW. New Design and Photography More than 1,000 all-new full color photographs throughout, and a bold, contemporary, and colorful design that brings the recipes to life. Fresh New Features include repertoire-building Learn to Make Recipes, like a personalized cooking school that covers the essential building block recipes everyone needs to know, including Macaroni and Cheese, Roast Turkey, and Apple Pie; beloved Heirloom Recipes, like Creamy Potato Salad, featured with bold NewTwists, like Southwest Sweet Potato Salad; and hundreds of Mini Recipes in short paragraph form for quick bursts of inspiration. More than 1,400 recipes, with icons to flag those that are fast (30 minutes or less), lower-calorie, and more. Special iconsindicate variations and ideas contributed by BettyCrocker.com members, and direct readers online for additional photos, videos, recipes, and more information on specific topics, like making Homemade Bread. Member Contributions from loyal BettyCrocker.com fans, who have the opportunity to get their great new ideas printed in the Betty Crocker Cookbook for the first time, including ideas for new twists on heirloom recipes and suggestions for mini recipes. The best will be printed in the cookbook, along with suggestions from the Betty Crocker Test Kitchens. Three All-New Chapters cover the basics of Entertaining, from choosing wine and beer pairings, to finding those special recipes for your next dinner party; a Do-it-Yourself chapter, which covers the basics of making jams and preserves, freezing, making homemade yogurt, starting an herb garden, and more; Breakfast and Brunch includes fast options like pancakes and scrambled eggs as well as special selections like stuffed French toast and savory Frittatas"--
With more than 63 million cookbooks sold since 1950, Betty Crocker is the name readers trust for reliable, tasty, easy-to-prepare recipes and great ideas. For over 75 years, Betty Crocker has provided advice to millions of Americans through cookbooks, magazines, radio, and television. With cooking literacy at an all-time low and Betty Crocker's high brand recognition (100% consumer awareness), this book is the perfect partnership to capture the targeted young audience of inexperienced cooks who need a trusted teacher to build their kitchen.
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