BUYographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers (Hardcover)
 
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BUYographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers (Hardcover)

Overall Rating Rating 5  |  1 reviews  |  Write a review
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Item #: 15202077
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    Author Matt Carmichael has been tracking demographic shifts for years, and provides a data-rich look at the changing American consumer. This book follows ten families in ten representative counties to examine their lives and how the decis......more

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Author Matt Carmichael has been tracking demographic shifts for years, and provides a data-rich look at the changing American consumer. This book follows ten families in ten representative counties to examine their lives and how the decisions they make impact consumer behavior. This is not just a data book, because in the end each of those numbers—in datasets big and small—is a person. As you read those stories, the trends come to life and give you a greater understanding of how to reach your target—whether it’s a baby boomer farmer in Teton, Montana or a set of working parents in one of the most affluent counties in the US. Carmichael focuses on the top ten trends that are reshaping the consumer landscape and impacting buying behavior and the economic outlook of the world’s most important market. For each trend he provides ethnographic research from the families, stats from the leading consumer data sources, and exclusive interviews and examples from marketers, agencies, and media executives. These trends show how America is aging, growing more diverse ethnically, and becoming more polarized economically.Buyographics is a smart, engaging read that will be important for every marketer to consider before creating a successful campaign.

Matt Carmichael is a seasoned journalist who specializes in demographics, consumer trends, and urban issues. He is a vice-President of Journal Communications Inc., and the editor of Livability.com which focuses on what makes small and mid-sized cities great places to live and work. Previously he was with Crain Communications where he served in a number of roles including the Senior director of research and data atCrain’s Chicago Business and Director of data strategy at Advertising Age. AtAd Age, he founded and edited the AdAgeStat blog focusing on research and analysis of demographic and consumer trends.

Author:
Carmichael, Matt
Genre:
BUSINESS & ECONOMICS / Marketing / General
Audience:
General/trade
Format:
Hardcover
Pages:
217
Language:
English
Publisher:
Palgrave Macmillan
Publish Date:
11/12/2013
Copyright Year:
2013
ISBN:
9781137278630
Height:
9.5 in
Wdth:
6.5 in
Thickness:
1.0 in
Unit weight:
0.9 lb
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  • makes demography and economics accessible

    I originally bought this as a gift for my dad, who was an econ major. I am usually more interested in fiction, but after reading the book jacket, I was interested by Carmichael's humorous and relatable anecdotes, and found myself halfway through it before I gave it to dad for Christmas. As soon as he's done, it's mine! highly recommend for any marketing, econ, stats geek

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