Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society (Paperback)

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ITEM#: 13393886

Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.
Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.

Specs

ISBN 9781442206694
Genre SOCIAL SCIENCE / Media Studies
Format Paperback
Pages 233
Publisher Date 2011-04-16 00:00:00.0
Publisher Rowman & Littlefield Pub Inc
Copyright Year 2011
Height 9.0 in
Wdth 6.0 in
Thickness 0.5 in
Unit weight 0.85 lb
Language English
Subtitle Advertising's Impact on American Character and Society
Edition Number 4
Audience College/higher education
Authors Berger, Arthur Asa

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