Written in plain language, this clear, practical guide outlines options for starting an online business. The first part explains basics of business plans, types of business entities, and funding, and describes equipment needed, web site design, and simple online tools to manage day-to-day operations. It discusses privacy and security issues, and details web marketing tactics for the US and abroad. The second part of the book overviews 55 businesses, including sites that sell products or services and sites that offer directory listings and content. Examples include an auction site, comic book sales, dating service, stock photo service, and web hosting service. Each brief entry gives details on marketing each product and service, and describes the types of skills needed to start the online business. Entries also include at least four web resources for finding out more about each type of online business, finding information on obtaining merchandise to sell, or just to view the home page of a successful business. Information on the author is not given. Annotation )2009 Book News, Inc., Portland, OR (booknews.com)
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