I wanted nice plump towels in pretty colors. When I use towels I want to be welcomed by them.You see, my idea of luxurious is a towel that caresses me like cashmere, soft like a teddy bear, and simply ostentatious to my skin. My plum colored towels were plush and vibrant right out of the bag and have remained the same after countless washings. These are definitely the kind of towels that I can find at the Four Seasons. I am abundantly pleased with this collection of towels and I plan many more to add to my collection.