I bought the pillows for the fragrance as well as the softness. The fragrance in mine is marginal--you have to stick your nose right onto the pillow to smell it, and then it smells fabulous--but, as soon as I put a pillowcase on it, I didn't smell the rosemary even with my nose pressed against it. Still, the pillow is very comfortable, and I like the IDEA that, if I take off the pillowcase, I can smell the herb...!
First, if you're looking for a firm supportive pillow..this isn't it. But for the incredible scent these pillows are worth the price alone. I have the rosemary ones-and they are very, very soothing. The scent after about a month is fading, but still there. I'm going to try and find a way to "boost" the scent. Great for sleeplessness and headaches!