I have been a down pillow connosieur all my life, but recently I've gotten tired of fluffing and rearranging feathers several times a night. A latex pillow seemed like a perfect solution. I bought one at a local retailer, and though the loft was correct, something about it made me feel like I was combating gravity all night and I woke up with the strangest pain in the back of my head.I decided to give it one more try, and bought the Nature's Rest zoned plush pillow. It's a completely different experience. I feel like I'm sleeping on a cloud of plush, squishy fluff. I was concerned that I didn't notice any "zones", but by morning I definitely noticed that my neck felt supported, or rather, cradled. No more neck pain or headaches. The velour cover is comfy even under the pillowcase. It's a little pricey for a pillow, even a latex one, but I have no regrets. I'm a back sleeper that occasional sleep on my side, and it's just right for me. I'm a 5'9" and 130 pound female, and I've always preferred my pillows a little lower and softer rather than higher and firmer.