I spent a lot of time looking for latex pillows online and in stores. Finally I found a 10% off coupon on overstock and said what the heck. First off I'm a bigger guy (6'6", 240, wide build) so I want a pillow with support. About a year ago we bought the firm Eddie Bauer Pillow in Pillows and mine was great for about a year and then I had to fluff it all the time, and find the right spot to sleep on every night. It got pretty annoying and we ended up buying a new matress so I figured we might as well get pillows to go with it. I read a couple of good reviews on these and one was from a guy who said he was about my size so I thought I was golden. Turns out I was. Shipping was fast and both came in nice packaging. Pillow covering is of great quality. Now I will warn when you first get them, they do take a little while to break in. I used mine for about a week before it finally broke in. The first night was an adventure to get used to it because it was pretty stiff. And you have to be a pretty big person to break it in right. My girlfriend (5'2", 115) couldn't do it and she said she thought she didn't like hers. So I gave her mine and she slept fine the next night. So I might caution those of smaller build to get the thinner pillow (Ultra Plush I think) because this thing is a beast. It is great for side, stomach or back sleeping I've found. And it always comes back to where it started, I have yet to see any head depressions in it. And I will say that I've come to determine there are a couple things in life not to be cheap on...the first is a bed, second is shoes, and third is pillows. so yeah...they're a little pricey, but most latex pillows are pretty expensive, but it's worth it. I've been using the pillows for about a month now and have no regrets and have slept like a rock since we got the new mattress.