I've been using a memory foam pillow for my head for years (also purchased here at O.com). Having completely flattened my 8 year old regular body pillow, I decided to try a memory foam one. It came all compressed and coiled in a plastic bag inside of a box. Unpacked easily and assumed proper shape and size within minutes of being laid out on my couch. I decided to leave it there for a few days to outgas the usual memory foam fumes. I tucked it into its pillow case and have been using it ever since, and reallly like it. It is heavier than regular body pillows, but that does not bother me. It's early days yet, as far as the life of memory foam pillows go, but so far, it's exactly what I wanted and expect from a memory foam body pillow.
The pillow is ok, but not sure it's worth anywhere near what I paid for it (the website says to avoid saying the priceI paid). I would prefer it have a little more bulk, but it is firm enough to do the trick without bulk. I do use it often, but would not buy another one for any reason.