All the body pillows in stores were very soft. I was looking for a FIRM one to use at the bottom of the bed, more decorative and for knees/feet. This is medium firm and I hope it keeps it's shape. So far so good, but I would have bought firm if it was available.
This is not your ordinary, everyday body pillow! It is extremely fluffy but also holds its shape. It is quality fabric with well-sewn, durable seams. The measurements were accurate and it came in a quality packaging that kept it spotless. I would highly recommend this!