This is the thickest, softest, most plush bath rug I've ever owned. Super quality and very lush. I LOVE this bath rug so much that I bought 4 more. Highly recommend if you want super soft, plush and thick. I bought the chocolate color and it is just like the photo.
This rug is definitely well-cushioned memory foam. It dries nicely and is quite enjoyable to step onto when getting out of the tub/shower. Its appearance is not very groomed - it has a shag look to it. I've tried different styles of bathroom rugs and feel that although I've had nicer looking rugs, they were not as comfortable as this one.
It is definitely soft, but in a bathroom with any style, this little mangy piece of rug does not belong. I have had it 2 months and it's already separating at the seams. This is why I prefer natural fibers in the bathroom like wool. This thing absorbs water and is soft to walk on but it's raggedy looking.