I did some extensive research on these towels prior to purchasing since at the time they were a "brand new" item on Overstock (OS). We've shopped OS quite often and have always been extremely pleased with their complete service from purchasing, fast shipping, no errors and if needed returning items is easy and they are very accomodating and responsive. However, these towels are horrible. I found that the name brand is *** before I placed the order. I researched them and they seemed higher end quality. Large chains such as ***, and others carry this brand which i had never heard of. Well, we received the towels sets in different color sets as we wanted to mix and have variety of color change in our bathrooms. The touch of them seemed very thick and soft. Held up to the light and couldn't see through them hardly at all. First washing on gentle cycle left tons of shedding fabric in wash tub. during drying had to empty lint trap 3 times per color! After dried noticed threads fraying and seems coming apart and even some had holes developing. Terrible quality. I returned them and OS had no problem and accomodated us right away. Thanks.
I have been searching for quality towels that don't cost a fortune. I have found them. Vivid colors ((I bought pinkberry). Beware, they will shed excessive lint in the dryer for several washings. Color holds up. I dont' see any fading so far. Would definitely recommend.
The first washing I got a couple little "runs" I had to tie and cut off. These are not as good of quality as what I've bought at Costco, but cost more. However, you can't get these beautiful colors at big box stores. I bought the aqua, it is a beautiful color, true to what it looked like on the website.