I flipflop between this and the side sleeper pillow to change it up a little bit. This one is nice I just wish it was a tiny bit thicker. The cooling aspect is nice though -- I can most certainly tell a difference from a regular pillow.
This pillow is so comfortable. It is the right thickness and firm/soft combination for the way I sleep. The pillow maintains mild coolness and does not heat up. It stays comfortable and helps me stay asleep. I really like the texture of the gel foam.
If you find yourself waking up at night because the heat build-up causes your pillow to become uncomfortable you need this pillow. After unpacking and airing the pillow for the 24 hours that is recommended you will never sleep without it. No more flipping the pillow to find that cool spot, just sleep away in comfort.
This pillow is listed as medium-soft and that is really what it is. I have this and another very soft memory foam and I switch between them depending on how I feel. This one stays cool (important for me) and is not so soft that it is squishy. It seemed quite firm at the outset but with some time, it has softened so that it is perfect. It is a great balance between too firm and too plushy, so if that is what you want, you have found I here! I love mine!
Finally, a pillow that holds its shape and keeps me comfortable! I'm a stomach sleeper so I need a pillow that's not too fluffy or my back will be arched and ache like heck in the morning. This pillow conforms to your head or face and soothes. It's firm yet pliable so you get a personal experience, not just fluff. I highly recommend this pillow.