I bought this for my son's room and was very surprised that, though it is pinker than I thought, my son still liked the color for his purple/green room. Go figure. He loves soft and fuzzy, so I'm guessing the tactile overcame the visual. It feels like a very well made blanket, though there was a slight defect in the weave--he used it overnight before I noticed the defect and he said he didn't care. So I highly recommend, with the caveat that you check for defects.