I've been using down pillows because--well, I just always used them, and I found other poly-filled pillows excruciatingly uncomfortable because they didn't have the "give" I was accustomed to from using down pillows. However, for quite some time I've been waking up with pain or stiffness in my neck and shoulders. I had spinal fusion surgery as a child (12 vertebrae fused to correct a spinal curvature), and as a result I tend to get discomfort in my hips and neck/shoulders as these are the parts of my spine that are still mobile. I was on overstock.com purchasing a holiday gift for my mother when I saw these pillows. I figured I'd try them--the price seemed reasonable and it looked as though they'd solve my neck and shoulder issues. I just got my Beyond Down pillows yesterday and slept on them last night. I could feel my head sinking into the gel-like material and the support my neck and shoulders were getting. I sleep on my side a lot, and I think this is what has been causing my discomfort. This morning I woke up for the first time in literally years without having pain or stiffness in my neck and shoulders. I'd definitely recommend this product, especially if you have similar back issues and sleep on your side. Because I just got the pillows last night, I can't review the fabric quality (in terms of durability)--but it looks and feels good.