This is the 3rd time I have purchased a natural latex pillow from Overstock because I loved the first one and wanted them on each bed in my house. The natural latex cradles your head and neck no matter what position they're in, it moves how you move.The latex does not break down over time and the pillows don't go flat. The latex can also be washed in the washing machine if there is ever a spill on them. Odor of the latex is non-existent. I get the medium firm ones and they're just right. I take my pillow with me when I travel. Space bags make this very easy and the pillow compresses down easily and then takes up little space in a travel bag.
The strong odor of this pillow was a challenge, but I'd experienced the initial "whiffiness" of latex before. I called customer service to ask if Febreze was a solution and the rep affirmed it would not damage the pillow! I sprayed it on the inner case, aired it for several hours, and enjoyed a wonderful first night's sleep!