I bought one set of these towels in each of two colors as my new guest towels before a slew of guests. I washed them in advance (major lint filter action), and they showed no fading. Over several weeks, a number of friends and family used these, and I used each of them myself. They are a very pleasingly soft fabric, and they absorb water and then dry out when hung exceptionally well-exactly what you expect from turkish cotton. I was a little disappointed to discover that the amount of texture from the herringbone pattern gives the towel a bit of a scratchy feel if you dry yourself vigorously (think of the classic male move of the towel behind the back, pulling back and forth). I didn't notice this when using the towels more gently, say for shaving or wearing them wrapped around my waist. They have been washed about 6 times, and they may have faded slightly. I was watching for that due to other reviews, but they've held their color; they certainly have no gross color wash-out. I like these towels a lot, and will probably buy a couple of other colors.
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