I am a mom of an almost 1 year old girl who is blessed with a gazillion toys gifted to her by family and friends. This is the only toy my baby girl MUST play with every single day. I must also say this is the only toy with sounds that I don't find annoying. She has played with it daily since she was 4 months old and she is a few days shy of 1 year and still loves, loves, loves it. It is bright, colorful, charmingly cute and very versatile. The balls alone are fun and have something inside them so she constantly wants to shake them and roll them. We can't stop coming up with new ways to play with them. We even spin them inside any bowl (especially our aluminum mixing bowl from the kitchen) and get a cool sound and spinning top effect that is interesting even to adults. The plastic body makes clever, DIFFERENT sounds every time a ball is dropped inside. The rings that make up the body have Velcro so you can attach them to each other or attach to different toys. The head on the elephant has ears, hair and a nose that all make crinkling noises that interested the baby when she was very young. In my first-time mom experience, I can say that few toys are as charming with long lasting baby and adult appeal as this particular toy.